Mary @ Chef
Tori @ Oracle Java
Frederico @ Canonical
Heather @ Java
Tom @ OpenStack
Dawn @ Puppet
Jeanette @ Detroit
Beth @ MS Visual Studio
Cat @ Google
- how do we find "the rest" of the audience?
- how to we make sure when we're gathering data on what we can do we're talking to everyone, and not just the "echo chamber"?
How do you know if you're in an echo chamber
"everything we do [developers] love"
looking for best pracives to make sure you're getting the full audience
always talking to the same people with the same ideas
always ask a tame user cohort
"I see the same speakers, the same topics"
when feedback starts getting repetitive
when you don't see a diversity of use cases
you have people who waited two years to present their list of problems
Learn who the influencers are, and learn who the others are.
Talk to people!
Time box the feedback you get from a contact
eg 6 month feedback project, then byeee
but the same people can keep signing up
Ensure that people know their feedback is actually welcome
Blast the message through every communication medium you got
a defined list of things to participate in, tailored for the audience
talk about the negative things
training people in the community on what they can do
try and get to the point of self-governance, so when someone says something harsh, there is push back
internal CRM (non marketing) where customers have opted in - always ask and put them in immediately
then choose the people and contact them
balance 'maintaining relationships' and creating an 'old boys club'
social science experiments - monkeys - if one monkey went to a particular area in the floor, they would hose down all the monkeys. after time, if a new monkey went near the area, older monkeys would jump on it. After all original monkeys had been replaced, and no remaining monkeys had ever been hosed the behaviour would still remain. Devs/sysadmins can have the same response - "this problem is wrong/stupid/just don't go there".
intentionally construct echo chambers as a way to get a new person with certain skills on board
read engineering without borders canada fail report - embrace the things that you didn't do well
get echo chamber participants out of their comfort zone
create a space where the old timers aren't there already
travel around the world
don't assume longstanding things are actually true eg the thing that 4 users said 2 years ago becomes truth
capture knowledge from people who are leaving