Session D5 @ 4:30pm
Discussion: Member Engage! How to Get Inactive Users to Contribute Content
What tactics have you used to keep your members engaged?
At what point do you remove members and what algorithm do you use for that?
How do we remove members? Should we remove members?
- Have to be careful with removing members because what if people come back and want to reactivate? Better to deactivate the email address.
- There is a member renewal process with ubuntu.
- Hard to delete people who have contributed significant elements to a community.
- Consider calling deactivated members “alumni” members or emeritus.
What about at-risk members? Should we make a public support list?
- Public shaming is not a great idea, but the personal approach is easier. Not scalable.
- Gamification of the activity that a person has.
When you are working on getting people to schedule more meetings, how do you manage follow-up and reach out to the organizer?
- If you control the leadership appointment, you could find a way to make that leadership public so that there is a certain prestige associated with it.
What is some of the best content that you’ve seen from your active community members?
- It varies depending on the user.
- A new member took 12 years worth of comics and cataloged each strip’s associated real-time location.
Has anyone had experience with a mass deletion of members?
- Added 20k members from their client list all at once at the behest of the boss.
- Deleted a bunch of people at once and most didn’t notice.
What does deactivated account mean for the user?
- Content remains, but the login is expired.
- Their information is still there, but they don’t have their ubuntu server space, etc.
What about encouraging bug reporting?
- If they are new to it, report it for them and then respond to them with the link.
- On the one hand it’s a good problem to have, since it means they care enough to even mention it.
- Remember that they may be from a less assertive culture where they FEEL like they can’t use the bug tracker without permission.
- It can also be really validating for them to watch the status change as they track the bug.
Provide a way for members to be made inactive that is not permanent.
If you've put the time in to connect at the beginning, you will succeed at re-engagement later.
Generally, treat your members' personal information with respect.