Most of you probably know about the Pareto Principle, or the 80/20 rule.
I happened on a great blog post from Duncan Stewart that talks about this in terms of advertising, and the impact on whether the target is broad or narrow. It’s fairly eye opening, and I thought it worth sharing.
Anyway, in thinking about this, it seems that we have similar limits in growing or creating communities. Is your topic a broad appeal (go broadcast) or is it narrow (digitally attack the market).
What’s your thoughts on the scope of broadcast versus focus in community creation with respect to our (mostly social) media channels